Primary Responsibilities:  The PR Committee is primarily responsible for sharing and communicating all GBTA – Austin Chapter information with current members as well as the general public.  This committee develops, maintains, and communicates relevant content via the website, emails, and social media such as Facebook/Twitter etc.    The objective of the PR Committee is to bring positive attention to the GBTA Austin Chapter and its member base in order to increase awareness of the Global Business Travel Association and the Austin chapter.   Below are specific items completed regularly by the PR Committee.

• PR Committee meets at minimum one time per quarter to discuss communication and social media strategies for upcoming meetings and events.
• PR Committee members are committed to attending chapter monthly meetings.
• Communicate details regarding the monthly education luncheon via e-mail, Facebook, and twitter both 14 days before the event and 7 days before the event.
• Monthly luncheon survey sent out to registered attendees 24 hours after the event conclusion to solicit feedback for future meetings.
• Take photos at monthly meetings and other GBTA Austin events to post to webpage, Facebook, and twitter.
• Increase engagement on social channels by regularly updating timely and relevant information related to Business Travel news.
• Chapter announcements such as Scholarship Winners, Scholarship luncheon announcements, Golf Tournament announcements and call for sponsors, Golf Tournament winners and photos, partner charity related events and information, and all other pertinent chapter related information.

Growth Strategies:  While the PR Committee is fairly new, we look forward to gaining 2-3 additional committee members so that we can incorporate linked in and a quarterly member newsletter into our communications strategy.